Before we get into the details of WordPress and the benefits it provides its users, you might be asking “what is WordPress, and why is everyone raving about it?”.

What is WordPress?

WordPress is the easiest and most popular content management system (CMS) out there today, making it easy for the tech-savvy to maintain and update their own website.

You might be surprised to know that WordPress currently powers over one-third of the websites on the internet, from personal blogs to much larger complex sites (Examples: The New Yorker, Facebook Newsroom, Mercedes-Benz). In addition to being the most powerful CMS on the market, one of its biggest draws is its open source, meaning users can download and use it for free.

WordPress vs. everyone

WordPress is the clear leader, in terms of usage, when measured against all other content management systems out there today, with Joomla and Drupal coming in second and third.

One of the reasons for this, both Joomla and Drupal require a much higher level of technical knowledge and a solid understanding of HTML and PHP. WordPress does allow experienced developers to work at that level, meaning greater customization of your site, however, unlike Joomla and Drupal, it has features for beginners, meaning anyone can set up a site quickly with little or no knowledge of code or programming.

Top 8 benefits of using WordPress

Take a look at our top 8 benefits for using WordPress for your next website build.

Ease of use

WordPress has one of the easiest and most intuitive interfaces out there today. Adding additional pages, news posts, media, etc. on a regular basis is simple and can be done quickly.

Manage your website from anywhere

WordPress is web browser-based, meaning you can login from any internet connected computer or device (yes the backend is also responsive) and manage your site quickly and easily.

No HTML knowledge required

WordPress does not require any HTML knowledge or editing software. You can create a new page or blog post, format/add text, upload images (and edit them), upload documents, embed video files, etc all within the CMS and without the need for HTML.

WordPress is search engine friendly

The code WordPress is built on is clean and simple, which makes it easy for search engines to read and index content. It also gives you the ability to easily add metadata (title, description, keywords) for each page and post on your site.

Control of how your site looks

With WordPress there is no more waiting for a web designer to make simple updates to your website. You have control of nearly every aspect of your site and can easily make simple updates yourself.

Additional functionality via plugins

If you need to add an event calendar, video gallery or even accept credit card payments on your site, WordPress makes this possible via plugins, with most even being free. With thousands of developers building plugins, there is no limit to what your website can do.

Scalable

WordPress websites are easily scalable, you could have hundreds of thousands of pages on your site and the performance of the site would not be affected.

Users management

WordPress gives you the ability to set-up multiple users with their own unique login details for your website. This makes is easy to assign (and remove) access levels to individuals based on how much control you want to give them on your site.

Meevo is a digital marketing and development agency based in Toronto. We specialize in partnering with startups, design firms and agencies with strong creative, but limited executional resources.

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